
BARTEC's Future is Global and Digital - Interview with the CEO Dr Martin Schefter
Interview with CEO Dr Martin Schefter on the development of BARTEC as a global company with strong roots in Europe.
Interview with CEO Dr Martin Schefter on the development of BARTEC as a global company with strong roots in Europe.
The article highlights BARTEC's unique combination of industry expertise and scalable solutions, which builds customer confidence and fosters long-term partnerships. A key focus is the "Growth through Digital" strategy, integrating digital technologies to enhance processes and customer experiences, further strengthened by the successful integration of Extronics. The company is prioritizing process optimization, centralization of operations, and targeted expansion into high-potential markets like the USA and Asia, with flagship projects such as NEOM showcasing its innovation in renewables. Over 90% of BARTEC’s portfolio is certified for hydrogen applications, supporting the entire hydrogen value chain and affirming its commitment to sustainable growth. By investing in employee development and fostering a culture of innovation and collaboration, BARTEC aims to secure its position as a global market leader for the future.
BARTEC is proud to announce that last week we commissioned our new BARTEC production plant in Pinghu in China. ‘’The commissioning of the new factory marks a key step in BARTEC's strategic layout in the APAC market and lays a solid foundation for our further expansion in the Chinese market, which has always been an important component of our global strategy’’, highlighted BARTEC CEO Dr Martin Schefter in his speech at the ribbon cutting ceremony of the new production plant in Pinghu.
For more than 25 years, BARTEC and Zebra Technologies have worked in close partnership. At the LogiMAT trade fair, they will jointly present their versatile and innovative product portfolios. In special focus: Pixavi Phone with new Scan Module.
After 10 years since relocating the production facility from Gotteszell, Bavaria, to Reinbek, Schleswig-Holstein, BARTEC has fulfilled its 1000th trace moisture project HYGROPHIL F to Mitteldeutsche Netzgesellschaft Gas mbH, in cooperation with our partner PPS Pipeline Systems GmbH as the plant engineering company, marking an important milestone in the company's commitment to excellence and technological innovation when measuring moisture or trace humidity at low dew point temperatures in gases and liquids.