Shaping the Future Together: Next Chapter of Sales Leadership for BARTEC Enterprise Mobility, Connectivity and Automation Team
The 2023 acquisition of Extronics by BARTEC marked a strategic move to expand global support for customers’ digital transformation journeys.
Since Extronics joined BARTEC, John Hartley, Extronics CEO, has played a key role in ensuring a smooth transition and continued success, most recently serving as BARTEC Sales & Marketing Director for Enterprise Mobility, Connectivity and Automation (EMCON). Founded in 1992 as a product reseller, Extronics, has evolved under John Hartley’s leadership into a global leader in Hazardous Area Wireless and IoT solutions. From launching its first wireless solution in 2005 to its recent integration with BARTEC, John has driven the company’s mission to enhance connectivity, safety, and trust across process industries. Partnering with BARTEC, renowned for its 50-year legacy and global presence in over 30 countries, was a natural fit, aligning shared values and digital ambitions. Together, BARTEC now offers the industry’s most comprehensive portfolio of hazardous area digital products on the market.
Per-Erik Nilsen, new Global Sales Director EMCON
Since John Hartley is retiring effective November 1st 2025, Per-Erik Nilsen assumes the role of Global Sales Director EMCON. Since joining BARTEC in 2019 and, in the last years, heading global connectivity and IoT, Per-Erik has played a key role in advancing wireless integration and digital solutions. In his new role, he will focus on strengthening customer partnerships and positioning BARTEC as the trusted leader in hazardous-area technologies.
Per-Erik highlights BARTEC’s commitment to enabling customer digital transformation through its expanding digital portfolio, which enhances connectivity, transparency, and efficiency in hazardous environments. Looking ahead, BARTEC aims to remain one step ahead, continuously innovating and simplifying digitalization for customers worldwide.
BARTEC EMCON's future is defined by leading the digital transformation of hazardous environments, delivering intelligent, connected solutions that our customers can rely on with confidence.
Per-Erik Nilsen, new Global Sales Director EMCON
Over the next five years, IoT-driven predictive safety and operational efficiency through real-time monitoring, predictive maintenance, and data-driven insights will boost productivity and workplace safety. BARTEC is poised to lead the industry, helping customers stay safe, compliant, and connected in the digital era.As BARTEC continues its journey, the company stands poised to lead the industry empowering customers to stay safe, compliant, and connected in the digital era.