BARTEC is Laying the Foundations for a Safe Future Today
Article by Dr Thomas Fritzmann, BARTEC CFO
When I joined BARTEC in 2022, I was impressed by the company’s unique combination of industry expertise and scalability. For me, the true value of BARTEC lies in our ability to develop customised solutions without sacrificing production efficiency. The confidence our customers have in the quality of our products is an essential asset. It helps us to foster long-term partnerships and open up new markets.
The “Growth through Digital” approach plays a central role in our company’s development. Digitalization is not just a trend but an integral part of our strategy. By implementing digital technologies, we optimize our internal processes and significantly enhance the customer experience, laying the foundation for sustainable growth. Following the successful integration of Extronics, we now possess the broadest connectivity portfolio for hazardous areas on the market, strengthening our international competitiveness.
To ensure secure growth in the future, we must focus on several key areas. First, reducing complexity and optimizing our internal processes is crucial. This includes further centralization of development and warehouse locations as well as the further development of our IT and logistics systems. Another important element is strengthening our presence in strategically important markets, particularly in the USA and Asia. These regions offer enormous growth potential, which we aim to tap into through targeted partnerships and investments. With flagship projects like NEOM in Saudi Arabia, BARTEC demonstrates its innovative strength in the Renewables sector.
Over 90% of our product portfolio is already certified for hydrogen applications and can be used across the entire hydrogen value chain.
Today, BARTEC is a company with a can-do spirit and an extremely well-functioning, mutually supportive and synergistic team.
Dr Thomas Fritzmann, BARTEC CFO
Building a solid foundation for future growth also means continuously investing in the qualification of our employees and the development of our corporate culture. Our goal is to create an environment where sustainability, innovation, and collaboration are fostered. Only by doing so can we collectively meet the challenges of the future and establish BARTEC as a global market leader.
Sustainable growth does not happen by chance. It requires a clear vision, strategic investment and consistent execution. By setting the right course today, we are laying the foundations for tomorrow’s success and securing the future of our company.